Written by Justine NightingaleWednesday, February 10, 2021
at 05:00am CST
Video is king this year, and you’ll reap its benefits.
Video marketing is here to stay. In fact, video marketing is
key to your restaurant’s success this year.
What’s more, according to one study, 54% of consumers want
to see more video content from a brand or business they support. And this holds
true for your restaurant.
Today’s digital arena is focused on interesting, catchy, and
unique videos that draw clients in. Restaurant videos can entice diners with
mouthwatering videography and keep your restaurant top of mind. (tweet this)
You can (and should) leverage the power of video marketing
for your restaurant. You’ll have a better shot at attracting hungry diners
while stepping over the competition. @ read more thedelightbeauty
#1: Chef Interview Videos
Your menu is the star of your restaurant. It’s what drives
business and creates loyal diners.
Your chef is responsible for your incredible menu, and your
current and possible customers want to learn more about your chef.
By giving your website visitors and social media followers
an inside look into the life of your chef, you personalize your restaurant and
make people want to visit even more.
Because people who enjoy your food are more likely to
return, and they’re more likely to tell people about your restaurant, you want
to do all you can to engender their loyalty. @ read more beautycrazepro
You can do this with interviews with your chef. Create a
strategy where you do a series of short videos with your chefs. These could be
question/answer, or they could highlight specific recipes, or they could
showcase cooking tips.
In addition, personalize your chef by asking questions about
where he/she learned to cook as well as their favorite at-home meals.
#2: Diner Testimonial Videos
Restaurant reviews are a powerful promotion tool for your
restaurant. Why not use them in your video marketing to promote your
restaurant?
Customer reviews can drive an exponential amount of business
to your restaurant. Harness their power and turn them into videos.
With more and more people listening to what others are
saying online, this creative way to use video can supply you with great
content. @ read more fortunetextile
Pick some of your regular customers and ask them if they’d
be willing to answer a few questions in a video. If they say yes, consider
giving them a perk to do. For example, offer them several coupons for free
meals.
You’ll find that you reach more potential customers on your
website and in your social media and email marketing with customer testimonial
videos.
#3: Cooking Tips and Tricks Videos
While giving away your top-secret recipes isn’t the best
idea, it is a good idea to share some of your restaurant’s favorite tips and
tricks for cooking.
You can create multiple videos highlighting your tips. By
giving something away to current and potential customers, you’ll engender their
faithfulness to your restaurant.
These creative videos full of tips and tricks sets your
restaurant up as the expert in your community. You will shortly be “the
restaurant” that people want to go to because you are the experts.
These short instructional videos can offer tips on how to do
things in the kitchen, favorite kitchen utensils, favorite brands, and short cookery
and baking tips.
Then, you can encourage your groups to share some of their
favorite tricks as well. Very quickly you will have established an ongoing
social media conversation, grabbing more followers each day.
#4: Home Delivery Videos
With the pandemic, restaurants have a seen a large rise in
home delivery. In fact, many restaurants have survived simply because their
customers are ordering for delivery. @ read more businesstextiletech
This is a perfect opportunity to highlight the ease of
delivery for your customers. You can make a creative video following a
customer’s command from the initial order and then from the restaurant
including the cooking, packaging, and delivery of meals to the customer’s home.
You can showcase your safety measures and let customers know
how you are handling COVID-19 safety.
Video marketing can highlight your cafeteria and your menu
items.
#5: Customer Videos
Another creative way to use video marketing is by creating
an in-house strategy.
While you can simply walk around interrogating guests while
they’re eating, you can also be more strategic.
Consider coming up with daily purchaser questions. These can
be funny, or they can be more serious. For example, one video might be
showcasing everyone’s favorite food at your restaurant. Or, they can have
nothing at all to do with your restaurant and be something humorous.
