One of the best marketing strategies that allows you to
achieve leads and reach more prospects is to create good content. Creating
content can be done in many ways: by posting on a blog, via YouTube videos, or
by creating an ebook. But what is an ebook ? And how useful can it be as a
marketing strategy?
What is an ebook?
Translated into Spanish an e-book is an electronic book.
Unlike any other content creation method, this resource is unique because it is
downloadable. By downloading it, a feeling of belonging is generated over the
material, making it valuable and real.
Now, in what way can we use this resource as a marketing
strategy?
How to use ebook as a marketing strategy
Creating content is not the only way we can use an ebook as
a marketing strategy . Next, we will see 3 ways to use it.
Strengthen the brand through the ebook
Today the authority and trust of a brand is very important.
Studies have determined that 63% of customers buy a product just for the
authenticity of the brand. One of the ways to generate trust in customers is by
creating an e-book on a topic that interests them and clarifying their doubts
in an attractive way.
Of course, to achieve this you must always keep in mind,
apart from the content, its design. A fresh and consistent style will give you
a more personalized and professional look that will morph into a sense of
credibility.
The basis of your marketing campaign: an ebook
You can use the most relevant portions of your e-book to
create promotional posts, podcasts and videos, this will drive users to want to
purchase it. The e-book can also include links that redirect users to the blog
posts of the company, thus making the crossing of information more useful.
Create a contact list for marketing
Due to the potential value of e-books, potential customers
will be willing to exchange some personal information in exchange for obtaining
your content. This is also a marketing strategy. This tactic involves offering
a priceless book in exchange for the user filling out a form in order to obtain
and download it.
With this data, especially email, a good list of potential
clients will be created to whom we can offer our services via email. Studies
show that email marketing produces better results than any other strategy
Additional tips
Optimizing the landing page of the company's website is a valid strategy to
boost the reading of the e-book. Remember, the call to action is important so
that they register on the web in exchange for the ebook for free.
Once your landing page is published, make an effort to
promote your ebook through social media . 92% of users trust the
recommendations of the sites they follow. Take advantage of this and encourage
them to obtain the e-book in exchange for their registration, remember that the
intention is to attract as many leads as possible to the company.
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