If you are one of those who opened their first Gmail back in
2007 when Google decided to completely release the records; then you may be
wondering if e-mail marketing is still working 14 years later to attract
customers . Stay and we'll explain it to you.
The benefits of email marketing to attract customers
It is estimated that in a couple of years more than 4
billion people will have at least one email address . With this vast platform
of almost 50% of humanity, email will have some scope advantage over its
competitors, instant messaging, don't you think? Let's see how to use them to
your advantage.
Versatility
Email messaging works perfectly on mobile devices, so it is
easily manageable for any user, from companies or large offices, to any home
with internet. Allowing to migrate the original professional character , to any
corner of the planet.
Personalization
Through email marketing campaigns the user can access
multiple tools that give a plus to their sales strategy . For example, you
could check which parts of the email the customer pays special attention to, if
they clicked on a link, or if they performed the action we are looking for.
This allows that, by segmenting the actions of a group of
clients, you can think of more specific and therefore more effective
advertising campaigns .
Automation
Email allows, once the behaviors of a certain segment of
your clientele have been defined, to automate or schedule personalized
messages, which do not require your immediate follow-up.
Cost effectiveness
You may have to hire the services of some other marketing
company to properly manage your email; but the investment costs are very small
compared to traditional propaganda media, such as TV, press, or radio.
And as if thats were not enough, these media, although they
are massive , do not allow you to accurately measure the scope of your
campaign.
Automated email marketing campaigns to attract customers
Imagine being able to automatically send your frequent
customers with the same purchase pattern, some offers to increase their
consumption . Or think of that customer who sees all your posts on Instagram,
who has subscribed to your YouTube channel, but has never bought.
Send them a message that builds confidence, for example:
testimonial interviews from satisfied customers. The great advantage of this is
that it is enough to write that message once. The rest works without you having
to do it again.
Although we have almost 20 years using Hotmail, Gmail,
Outlook or Yahoo !, incredibly these companies have reinvented or optimized
themselves , to catch up with large communication companies; and with the
arrival of social networks, they have found yet another motivation to make a
leading presence in the culture of the moment.
You can't afford to look the other way, even when Instagram,
Tick Tock or WhatsApp steal the most media attention. These do not have the
scope, at the moment, that email has, except for the professional character you
need to give your brand more prestige and seriousness by investing very little
but capitalizing a lot .
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